For founders running both seats
Two seats.
One head.
You’re a founder running strategy and marketing at the same time. The board wants growth and a moat — by Friday. A strategy director costs three hundred thousand a year and gambles on culture fit. A marketing director costs the same.
So you do both yourself, badly, because there isn’t time to do either properly. Strategy and marketing should be one operating model, not two job descriptions.
We’ve sat in your seat.
Senior partner on the desk
A strategy director and a marketing director — run as one operating model, signed by a named human partner.
Mike Doria runs the partner desk — serial founder and 0-to-1 operator. Shipped EKIM AI’s 16-agent governance platform for ANZ financial services, co-developed with a 20-year banking GRC veteran. Mike leads every partner-led engagement and is on every Founding 20 Discovery call.
Underneath him sit two named operators who do the day-to-day work. Spartan is a strategy director, built as software. Tommy is a marketing director, built as software. They co-lead every engagement.
This is the agentic marketing department — the whole function delivered as software. Not a tool your team operates. The team, built for founders who don’t have one yet.
Recent work
How it actually works
The mechanism nobody else runs.
01
Two diagnostics
Run in parallel — strategy seat and marketing seat read the same business through different lenses.
02
One signed mandate
Both seats sign or neither does. Where they disagree, you see the disagreement and the reconciliation in writing.
03
One operating cadence
Weekly. The same room every week. Senior partner sign-off on every external output.
When the two seats disagree, the disagreement and the reconciliation appear in writing on the mandate. That’s the IP — and it’s why one signed mandate from us is not two memos from two consultants.
How it actually works
More than a deck. More than an LLM wrapper.
Agentic platforms give your team velocity. Advisory firms give your board a deck. We built neither. Tommy & Spartan is the department — strategy, execution, governance, and audit on the same rails, with a named partner signing every output. Strategy ships. The work is signed. The audit runs.
The agent stack
Two co-leads. Six clusters. 50 specialists.
Tommy and Spartan co-lead. Underneath them, forty-six named specialist agents run discrete lanes — each with a defined mandate, a measurable output, and seven deterministic quality gates before anything ships.
Discovery & Strategy
5 specialists
- Ziggy · onboarding
- Moonbeam · brand discovery
- Sage · pain mapping
- Prism · ICP simulation
- Zoran · GTM strategy
Demand & Growth
5 specialists
- Niko · demand gen
- Milosz · paid media
- Bodhi · social
- Felix · growth
- Orion · events
Pipeline & Sales
6 specialists
- Raven · outbound
- Katya · SDR
- Sasha · competitive intel
- Nexus · account intelligence
- Kai · sales enablement
- Piper · partnerships
Content & Brand
6 specialists
- Davor · content
- Rainbow · copy
- Willow · SEO
- Luna · creative
- Dragan · web design
- Elara · PR
Customer & Community
4 specialists
- Cleo · advocacy
- Clover · customer marketing
- Ari · community
- Nova · web3 community
Measurement, Ops & Quality
9 specialists
- Petra · analytics
- Quinn · KPI cascade
- Atlas · marketing ops
- Iris · data steward
- Lyra · GTM engineer
- Vee · engagement scientist
- Simon · 7 quality gates
- Boris · compliance
- Vesna · brand guardian
Execution rails
The plan ships because the rails ship the plan.
Four open-standard rails make the agent fleet callable, payable, and connected to the systems your business already runs on. Built on the same protocols Anthropic, Google, Coinbase, and the open ecosystem are converging on.
MCP
Model Context Protocol
Every agent capability exposed as a callable tool. Run them from Claude, Cursor, your own terminal, or our dashboard. 24 named tools, one server, runtime-discoverable.
A2A
Agent-to-Agent Protocol
Our agents are reachable by yours, and theirs by ours. Open standard, signed agent cards, runtime-discoverable. Your stack stays open — no lock-in to our orchestration.
x402
Agentic Payment Rail
Agents pay for tools, services, and APIs as they execute. Three settlement rails — EVM, Sui, Solana — plus Stripe for fiat. No human in the cheque-cutting loop.
Integrations
OAuth + Outbound + Webhooks
Gmail, HubSpot, Salesforce, LinkedIn, Slack — connected, governed, circuit-breaker-protected. Outbound queue ships real emails. Webhooks return real signals.
Governance & gates
Agents execute. Humans sign. Nothing ships unsupervised.
Every external output passes four named gates and writes to an immutable audit chain. Founders see the work, the gates it passed, and the partner who signed.
Quality — Simon
7-gate adversarial review on every external artefact: structure, accuracy, angle, ICP fit, SEO, distribution plan, brand voice.
Compliance — Boris
GDPR, CAN-SPAM, CASL, Australian Spam Act, FTC, ASIC. Auto-block on violation; named-practitioner sign-off on material risk.
Brand — Vesna
Voice register, visual consistency, strategic alignment. Every artefact passes before it ships externally.
HITL approval
95%-confidence threshold plus a 30-second human approval window before any material send. Named partner signs.
Every signed mandate writes to an immutable audit chain — co-sign rate, gate-pass rate, and outcome attribution all reconcilable on demand.
Operating cadence
A rhythm that doesn’t drift.
Five clocks run in parallel. The day-to-day work compounds; the quarter recalibrates the mandate.
Daily
8-minute virtual stand-up across the agent fleet. Harmony reconciles dependencies and unblocks.
Weekly
Co-lead recalibration. KPIs vs targets, anomalies surfaced, agent re-tasking, partner sign-off on the week's outputs.
Fortnightly
Analytics review. Petra's attribution model and bandit results re-cast the next sprint's targets.
Monthly
Client briefing — auto-generated. Outcomes vs mandate, gap log, next-month prioritisation. Partner-signed.
Quarterly
Retrospective. Agent fleet evolves; learned rules promoted; mandate re-signed for the next quarter.
Two ways to engage
Run it yourself, or have us run it for you.
Same operating model. Different operating partner. Pick the track that matches your bench — and switch when your bench changes.
BYO · run it yourself
You operate Tommy & Spartan on the platform.
For founders and lean teams who want senior-grade marketing software on tap, run by their own operators.
From $299/month
Free SIGNAL Diagnostic to start. No card required.
- Free 7-pillar SIGNAL Diagnostic — scored, partner-reviewed.
- Self-serve plans from $299 to $1,990/month.
- All 50 specialists across six clusters; tier sets the scope.
- Monthly billing, cancel anytime. Stripe-rails secured.
Operated · we run both seats
Senior partner on the seat, every week.
For founders who want strategy and marketing leadership delivered to them, signed by a named human partner.
$5K diagnostic · $15K success fee · from $5K/mo
$0 access on the 30-day Foundation. If the work doesn't earn the retainer, the fee isn't invoiced.
- One-week diagnostic — $5K. Scored, evidenced, partner-signed.
- 30-day Foundation — $0 access, $15K success fee. ICP, positioning, pipeline, measurement spine, 90-day roadmap.
- Monthly retainer — from $5K/mo. Both seats every week, senior partner available on every engagement.
- Walkaway-clean at every gate.
Already using HubSpot, Salesforce, Clay, or n8n? Tommy & Spartan plug into your existing stack on either track — vendor-independent at handback.
Without us
The cost of running both seats yourself.
- Another year running both seats yourself.
- Another $300K bet on the wrong CMO hire.
- Another board meeting where the marketing line gets the eye-roll.
With us
What ninety days from now looks like.
- A board that asks what do you need, not where are the numbers.
- A pipeline that compounds — not one that resets every quarter.
- A founder who runs product again.
Book Discovery.
Forty-five minutes. Mike is on the call. By the end, you’ll have a plain-English answer on whether Tommy and Spartan are right for the seat you’re sitting on — and what the next thirty days would look like if they are.
Prefer to run it yourself? Sign up free →