Four engagements · One operating model

You’re shopping for strategy, marketing leadership, and the build
— and trying to commit only to what earns it.

Four named engagements. Each is walkaway-clean at a defined gate. Each carries a fixed price or a published range. Three are co-led by Tommy (the marketing director, built as software) and Spartan (the strategy director, built as software). The fourth is led by Lyra (the forward-deployed builder) with Spartan on commercial structure. Seven quality gates on every output before delivery.

Prices in AUD

Front door

30-Day GTM Foundation

Duration
30 days
Price
$0 access · $15K success fee

Retainer option from $5K/month

Enquire about the Foundation

Thirty days to put a real ICP, a real positioning frame, a real pipeline plan, and a real measurement spine on the table — before any retainer commitment.

What we need

  • Founder + commercial-leadership interviews
  • Pipeline data, CRM exports, last four quarters of campaign output
  • Existing brand, voice, and content assets

What you walk away with

  • ICP and anti-ICP, written in your customers' language
  • Positioning frame and message hierarchy
  • 12-week pipeline plan with named channels and weekly cadence
  • Measurement spine — KPIs, dashboards, weekly recalibration loop
  • 90-day execution roadmap, retainer-ready

Who’s on the seat

Tommy leads the marketing seat. Spartan reviews the commercial logic. Seven quality gates on every output before delivery.

Walkaway gate

If the work doesn't earn the retainer, the success fee is not invoiced. Walk away with the artefacts regardless.

Diagnostic

SIGNAL Assessment

Duration
1 week
Price
$5K – $15K

Optional retainer recommendation included

Run a SIGNAL Assessment

An eight-pillar diagnostic on where your go-to-market engine is wired, where it isn't, and what to fix first. Scored, evidenced, partner-signed.

What we need

  • 60-minute founder briefing
  • Six artefact uploads — site, deck, pipeline export, last campaign, ICP doc, OKRs
  • Two follow-up calls with commercial leadership

What you walk away with

  • Eight-pillar scored gap report (positioning, ICP, pipeline, demand, brand, content, measurement, ops)
  • Three-priority remediation plan
  • Retainer recommendation — or honest pass
  • Reusable artefacts: ICP table, positioning canvas, measurement frame

Who’s on the seat

Spartan opens with the diagnostic structure. Tommy reads the marketing pillars. Senior partner signs the verdict.

Walkaway gate

A board-ready diagnostic on whether your engine is good, average, or broken — with the receipts.

Cross-functional advisory

C-Suite Roundtable

Duration
2-day intensive + 90-day follow-up
Price
Price on application

Engagement-specific scope

Enquire about the Roundtable

A convened advisory session for decisions that span more than one C-suite seat. Four to six lens leaders convene under Tommy and Spartan as co-chairs.

What we need

  • Pre-read pack — strategic decision framed in writing, three days ahead
  • Two-day in-person or virtual intensive
  • 90-day follow-up cadence with the Roundtable chair

What you walk away with

  • Decision memo carrying every convened lens leader's signature
  • Dissent register where the room didn't reconcile
  • 90-day execution map — owners, dates, gates
  • Atticus CEO-lens adjudication on the call when the room itself doesn't converge

Who’s on the seat

Tommy and Spartan co-chair. Lens leaders convene from the eight-seat C-suite (CEO, CFO, COO, CRO, CTO, CPO, CHRO, CCO).

Walkaway gate

A decision the board can defend, with the named accountability chain to execute it.

Governance track

Risk Governance Assessment

Duration
30 days
Price
$0 access · $15K success fee

Continuous monitoring retainer from $8K/month

Book a Risk Assessment

A thirty-day programme across five risk governance tracks — controls assurance, dynamic audit, third-party risk, payment integrity, and AI governance. Full-population review, not sampling. Named GRC practitioner signs every material verdict.

What we need

  • Executive sponsor briefing and documentation inventory
  • Access to controls register, AI system list, vendor contracts, and payment data
  • Nominated track owners from the client team (one per track)

What you walk away with

  • Five-track gap scorecard with overall programme rating (GREEN/AMBER/RED)
  • Master remediation queue — prioritised, named owners, verification criteria
  • Continuous monitoring specification — client-operable without external support
  • Retainer proposal if continuous coverage is the right next step

Who’s on the seat

Boris (risk governance operator) runs the five-track programme. Peter Balcarek (GRC practitioner, 15 years in regulated environments) signs every material verdict.

Walkaway gate

If the scorecard and remediation roadmap don't earn the retainer, the $15K success fee is not invoiced. The monitoring specification is yours regardless of retainer decision.

Build path

Agentic Sales Stack Build

Duration
4 weeks · weekly Friday ship
Price
$25K · $35K · $50K (three tiers)

Optional run-rate retainer from $5K/month

Brief the Build

A four-week build that ships an outbound sales stack into your CRM and your team operates from Day 29. MCP-integrated, agent-native, governed by a 95%+30-second human-in-the-loop gate. The operating IP transfers with the work.

What we need

  • Founder or CRO briefing · 30-minute discovery + 90-minute workshop
  • CRM access (HubSpot or Salesforce) · ICP segment definition · named operator from Day 29
  • Historical inbound sample for the reply-classifier · stack inventory

What you walk away with

  • MCP integration to your CRM · standardised tool-calls, auditable
  • Custom outbound agents · five-touch sequence per ICP segment · agent-native
  • Reply-classifier agent · objection handling · meeting booking · HITL queue
  • HITL gate wired (95%+30-second protocol) · auditable trail
  • Operating runbook · Quinn measurement spine · 90-day post-handback observation window

Who’s on the seat

Lyra (forward-deployed builder) ships the stack. Spartan co-signs the commercial structure. Tommy on cover narrative. Mike runs HITL approval through Weeks 3–4.

Walkaway gate

Fixed-price build. Fifty percent on signature, fifty percent on Day 28 handback. The runbook, agent prompts, and operating IP transfer with the work — vendor-independent at handback.

Side by side

Which engagement fits the seat you’re sitting on.

FoundationSIGNALRoundtableRisk Gov.Build
Time to first artefactDay 7Day 3Day 1 (pre-read)Day 5 (SIGNAL triage)Day 7 (Architecture Brief)
ScopeMarketing engine, end-to-endDiagnostic onlyCross-functional decisionFive-track risk governanceOutbound stack + handback IP
Co-leadsTommy + SpartanSpartan + TommyTommy + Spartan + lens leadersBoris + Peter Balcarek (HITL)Lyra + Spartan
Walkaway gateEnd of 30 daysEnd of week 1Day 2 of intensiveDay 30 scorecard deliveryDay 28 handback
Best whenYou need an operating engine, not a deckYou need a verdict before committing capitalThe decision touches three or more C-suite seatsBoard or auditor has asked about AI governance postureOutbound is shipping but the operating IP sits with a vendor

Forty-five minutes settles which door.

Discovery is a single call. Senior partners on the line. We tell you within the conversation which engagement fits — or that none of them do.

Book DiscoveryRead the Operating Model