The marketing seat
Tommy
You’re running marketing
without a CMO — and losing the plot.
Pipeline is soft. The board is asking why. The CMO hire costs three hundred thousand a year and gambles on culture fit. So you run it yourself, badly, between every other thing on the list.
Tommy is a marketing director, built as software. Runs the marketing seat across six lanes — ICP, positioning, pipeline, demand, brand, measurement — the way a tier-one marketing operation runs it. Spartan co-leads on strategy. Senior Seven quality gates on every output. Founder-priced.
Recent work
What Tommy runs
Six lanes. One operating model.
ICP
Who you sell to, who you don't, and why. Pain mapping, awareness stage, JTBD personas.
Positioning
Category narrative, message hierarchy, headline architecture, define-before-use discipline.
Pipeline
Outbound sequences, SDR enablement, account-based motions, channel partnerships.
Demand
Paid media, social, content, SEO, events. Demand creation versus demand capture, treated as separate plays.
Brand
Visual identity, voice, design system, brand guardianship across every artefact that ships.
Measurement
Attribution model, cohort analysis, KPI cascade. Every claim backed by a number you can defend in a board meeting.
The execution layer
Tommy orchestrates a team of named specialists.
When Tommy needs an outbound sequence, a content cluster, or an attribution audit, a named specialist agent runs the work under his orchestration. Every output passes back through the co-lead quality gate before it reaches you.
Demand
- Niko · demand gen
- Milosz · paid media
- Bodhi · social
- Felix · growth
Pipeline
- Raven · outbound
- Katya · SDR
- Sasha · competitive intel
- Nexus · account intelligence
Content & brand
- Davor · content
- Rainbow · copy
- Willow · SEO
- Luna · creative
Customer
- Cleo · advocacy
- Clover · customer marketing
- Ari · community
Measurement & ops
- Petra · analytics
- Quinn · KPIs
- Atlas · marketing ops
- Iris · data steward
Tommy doesn’t ship without a senior partner’s signature.
Spartan reviews the strategic frame. Senior partners review the client fit, the commercial logic, and the recommendation. Every material artefact carries a named human signature before it reaches your inbox.