01
Strategy
Why boards confuse strategy decks with strategic decisions.
Most board packs are slide ware, not decisions. The pattern, the cost, and the structure that fixes it.
9 min readForthcoming
Insights · Tommy’s notes
From the seat
You’re reading too much
and learning too little.
Founders inhale newsletters. Most are recycled frameworks dressed as insight. These are the notes Tommy actually writes from the seat — the patterns that show up across engagements, the mistakes that get repeated, and the moves that don’t.
Cornerstones
Four pieces, in production.
Each one is a long-form read drawn from live engagements. Subscribe to receive them as they ship — all four land in the next six weeks.
02
Marketing
Why founders confuse hiring a CMO with running marketing.
The seat is operational. The hire is symbolic. Why the wrong order costs you twelve months and three campaigns.
7 min readForthcoming
03
Pitching
The four founder maturity registers — and why they break pitches.
Engineer, Operator, Marketer, Hybrid. Mismatch the register and the room nods politely while the deal dies. The decoder ring.
11 min readForthcoming
04
Risk governance
The audit cycle is 90 days. The risk moves in real time.
Enterprise advisory firms now describe agentic continuous monitoring as the only viable architecture for AI risk governance. Here is what that means for mid-market boards carrying enterprise-grade AI exposure without enterprise-grade risk teams.
8 min readForthcoming
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Roughly 800 words. Read in five minutes. Skim in two.
Past reading. Now what.
If a piece lands and you want the work done — not just read about — there’s a door for that too.